West Bromwich ( BROM-itch) is a market town in the borough of Sandwell, West Midlands, England. Historically part of Staffordshire, it is 6.4 miles (10.3 km) northwest of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, culture, and dialect. West Bromwich had a population of almost 78,000 in 2018.
Initially a rural village, West Bromwich’s growth corresponded with that of the Industrial Revolution, owing to the area’s natural richness in ironstone and coal, as well as its proximity to canals and railway branches. It led to the town becoming a centre for coal mining, brick making, the iron industry, and metal trades such as nails, springs, and guns. The town’s primary economy developed into engineering, manufacturing, and the automotive industry through the early 20th century. During the Second World War, West Bromwich experienced bombing from the German Luftwaffe. It also suffered heavily during recessions in the mid 1970s, early 1980s, and late 2000s.
The town is known for its football club, West Bromwich Albion, who have played in the town since the club’s formation in 1878. It is also home to parts of Sandwell Valley Country Park and Sandwell Valley RSPB nature reserve.