Stratford-upon-Avon (), commonly known as just Stratford, is a market town and civil parish in the Stratford-on-Avon district, in the county of Warwickshire, England. It is situated on the River Avon, 91 miles (146 km) north-west of London, 22 miles (35 km) south-east of Birmingham and 8 miles (13 km) south-west of Warwick. The estimated population in 2007 was 25,505, increasing to 27,445 at the 2011 census. As of 2018, the population that resides in the Stratford upon Avon district has reached a figure of 130,098.
The town is the southern most point of the Arden area and the northern most point of the Cotswolds. Stratford was originally inhabited by Anglo-Saxons and remained a village before the lord of the manor, John of Coutances, set out plans to develop it into a town in 1196. In that same year, Stratford was granted a charter from King Richard I to hold a weekly market in the town, giving it its status as a market town. As a result, Stratford experienced an increase in trade and commerce as well as urban expansion.
The town is a popular tourist destination owing to its status as the birthplace and gravesite of playwright and poet William Shakespeare, and receives approximately 2.5 million visitors a year. The Royal Shakespeare Company resides in Stratford’s Royal Shakespeare Theatre.